Rooh Afza is a renowned and beloved herbal concentrate that has been a staple in many households, particularly in South Asia and the Middle East, for over a century. Known for its unique blend of natural ingredients and its refreshing taste, Rooh Afza is often enjoyed in a variety of beverages and desserts. Here’s a detailed description:

Rooh Afza

Rooh Afza is a classic herbal concentrate known for its distinctive rose-like flavor and vibrant red color. Originally formulated in 1906 by Hakim Hafiz Abdul Majeed in India, it has since become a beloved refreshment across South Asia and beyond.

Key Characteristics:

• Unique Flavor Profile: Rooh Afza features a complex and refreshing flavor profile, primarily derived from roses, but also includes notes of various herbs, fruits, and botanical extracts. This unique blend gives it a sweet, floral, and slightly tangy taste.
• Natural Ingredients: The concentrate is made from a combination of natural ingredients such as rose petals, kewra (screwpine essence), citrus fruits, coriander, and vetiver (khus), among others. These ingredients are known for their cooling properties and health benefits.
• Versatility: Rooh Afza is incredibly versatile and can be used to create a wide range of beverages and desserts. It is commonly mixed with water or milk to make a refreshing drink, but it can also be used in cocktails, mocktails, lemonades, lassis, and milkshakes. Additionally, it serves as a flavoring for desserts like falooda, ice creams, and custards.
• Cooling Properties: Traditionally, Rooh Afza is valued for its cooling effects, making it a popular choice during the hot summer months. It is often consumed during Ramadan for iftar to quickly replenish energy and cool down the body after a day of fasting.