“Fair and Lovely” is a well-known brand of skin-lightening products. These products are designed to lighten the skin tone, often marketed with the implication that lighter skin is more attractive. However, there has been criticism of such products for perpetuating harmful beauty standards and promoting colorism, which is discrimination based on skin color. In recent years, there has been a shift in societal attitudes towards embracing diverse beauty standards and rejecting products that promote skin lightening. As a result, some companies have rebranded or discontinued their skin-lightening products, reflecting a growing awareness of the negative impact of such products on individuals and society.